girls pictures photos hot pix: Ethiopian Girls Pictures

Ethiopian Girls Biography

Source(google.com.pk)

The five young ladies have been put through rigorous training, and have to attend dance and vocal lessons as well as going to the gym on a regular basis.

The campaign that is being rolled out by YEGNA gives each of the five girls a specific character thought to represent a segment of Ethiopian society.

The pamphlets are colourful, and the campaign roll-out is unlike one that Ethiopia has seen before in its capital. The streets of Addis Abeba are now home to flyers, posters and billboards clutching the attention of residents. The messages are no simpler than, "When you hear us; you will see us!"

Ethiopians are about to see the making of five aspiring girls in the craze of "Spice Girls", an English pop-girl group formed in 1994.

Te'ref Kasahun is one of these five girls who is not really known by her given name. She is more recognized by the name of her character, Melat: her brand? 'the spoiled brat'. She is a singer as much an actress on a radio drama series, which saw its launch on April 24, 2013. Pulling a crowd filled with luminaries of Addis Abeba, the event took place at the National Theatre, as colourful and chicly as it could get.

It was part of a campaign designed to promote Yegna, literally translated to "Ours", which has become the latest fad in the Ethiopian entertainment industry. It kicked off with a release of a music video by the five girls dubbed Abet, two weeks ago.

A high end production, the video became an instant hit much liked by the young men and women, where 7,000 people visited on youtube, within hours of its lease. It also became near viral on social media.

Teref and the other girls performed the music live at the National Theatre, during the launching ceremony. The live performance was also opened to the public at the Theatre two days after it was launched on radio stations.

It was the same place where Teref first joined Yegna, after a series of four auditions held two years ago, and where she has worked for two years, as an actress. She moved to Addis Abeba from Jimma, after completing 10th Grade in a western town where she was born and raised.

She left Jimma eight years ago, with dreams of becoming a musician.

"I just wanted to sing," she told Fortune. "And do anything related to music."

A public relations leg of Girls Hub, Yegna gives her a platform for music and more.

A continent wide project which was established in February 2010, Yegna was launched with a three-year grant from the UK's Department for International Development (DfID) and the Nike Foundation, a.k.a Girls Hub. The total DfID grant is for 11.6 million pounds, with an additional 1.2 million pounds of in-kind support. Close to half is budgeted for Girl Hubs in four or five developing countries, including Rwanda and Nigeria.

The pledge for Ethiopia to forward this campaign is 154 million Br.

The campaign is designed to introduce behavioural change among girls, targeting those between the ages of 12 to 15. With most parents being protective of their daughters during this period of troubled teenage, many are isolated from the outside world, hence become victims of violence.

"We believe that this is the stage when they begin to be cut off from society and don't know how to deal with the outside world," said Selome Tadesse, general manager of Emerge Leaders Consultancy & Training Plc. "We want to equip them with the tools that will help them when they start going out into society and taking care of themselves."

Campaigners hope they will change this by instilling in girls self awareness, confidence and camaraderie among their peers. It is an exercise to help young girls overcome their reticence and empower them to claim their future.

But first, there is a series of things Yegna team was set out to do in developing a concept and unleashing it through various communications platforms. They want to start by inspiring girls through music, and create models through radio drama, as well as engage them in radio talk-show, before allow them to have the space to practice what they have come to learn and develop life skills.

It is this objective that Yegna was established two years ago to accomplish. Consisting of a radio drama that follows the journey of five girls that represent different segments of the Ethiopian society, it aims to forward Nike Foundation's businesslike commitment to create a catalyst for change on the continent, focussing its efforts on adolescent girls.

And so, Yegna set about to find five young ladies who could be the face of the campaign in Ethiopia. T'eref was selected from 85 girls auditioned by an expert who came from England, and works for the BBC. The talent they were after was those who could sing and act, all at the same time. The audition was given for girls at various artistic institutions across the capital.

"The girl's voices are so different and they are all very talented," Tsedenia Gebremarkos, Ethiopian pop idol who has joined the campaign two months ago as a vocal coach for the five girls, told Fortune.

Tsedenia was one of the many local and expatriate professionals who has provided coaching to the girls, from vocal trainers to creative team.

"They even had to take breathing exercise," said Selome.

Established in 2005 by Selome, a prominent personality in Ethiopia for her reputation as courageous manager at the national TV company, and assertive government spokesperson during Ethiopia's war with Eritrea, Emerge is one of the three companies which formed Yegna Be't, a hub that has been organizing the champagne. It provides the research and insight to the campaign, while Mango Production of Aida Ashenafi does the creative work and Deloitte Consulting was hired to oversee the finance and operations of Yegna.